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  • Jamie Dana, MC, LPC

Why Counselors Need An Elevator Pitch

Updated: Mar 17, 2019



When someone asks what you do, do you get tongue-tied or met with a blank stare? Do you have a profound answer, but get nervous and respond with "Therapy Good?"


As mental health clinicians, most of us are very comfortable one-on-one with clients, but may struggle with a "deer in the headlights" feeling when speaking to groups. If this is you, there is an easy way to get past this paralysis.


It's all in the preparation! It's time to hone an elevator pitch so you can succinctly and effectively explain your scope of genius!


A good Elevator Pitch

  1. Tells what you do in relatable terms

  2. Explains who you do your best work with

  3. Is short, interesting and leads to follow up questions by your ideal audience

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