5 Instagram Hacks To Spread Your Impact
Updated: Feb 3, 2019
Instagram is no longer just for teenagers!
Are you looking to use Instagram to increase the visibility, reach, and influence of your private practice? Social media trend experts say that this is a good idea. Although Facebook continues to be a force to be reckoned with, many consumers feel "put off" by the inundation of ads in their scrolls and like the visual components associated with Instagram.
Also, younger users are more likely to be on Instagram. It’s important to consider where your audience spends the majority of their time, but if you serve the 35 and under crowd, they are likely engaging heavily on Instagram.
Unfortunately, there are limitations to Instagram. You can only have one link in your bio, which means you can’t direct followers to specific pages or posts. Posts can’t directly be scheduled in advance on the platform like they can on Facebook. If your followers are more likely to be viewing their Instagram feed at 5:00, and you are commuting home, or in session, it can be difficult to connect. Also, the platform is pretty informal. Users like to see the “behind-the-scenes” aspects of the lives of the people/businesses they follow. This may feel uncomfortable for some therapists.
So what can you do? Here are some useful hacks to help you use Instagram more effectively to market your private practice.
Set Up An Instagram Business Profile:
You have to set up a personal account before you can convert it to a business account. (Note: this has to be done through the app. It can’t be done on your laptop or through the Instagram website). Click here for directions on setting up your Instagram business account.
Use Linktr.ee To Include Multiple Links On Instagram:
Linktr.ee is a free tool that allows you to add multiple links in your Instagram bio. You link to a customized URL which houses the additional links that you want to direct your followers to. You can provide a link to your website, blog, freebies or newsletters, contact page, or anything else that you think would be useful.
Create Images on Canva:
Canva is a graphic design tool that has templates and uses drag and drop tools so that you can create beautiful images to post or print. They have both free and paid options. I am not a creative person, so this tool has been life-changing. Bonus Tip: Use similar colors, fonts and templates to create a consistent look in your posts and marketing materials.
Don’t Write Directly On Instagram:
If you click on the captions of posts on Instagram, you may notice that a lot of the posts use emojii’s to separate paragraphs, or posts may be one long paragraph. This makes content difficult to scan and almost impossible to read. Although Instagram posts, as a rule, should be short, even a few sentences need to be scannable. That’s where a tool like this comes in handy. You type your caption in the provided box on “appsforlife”, and it allows for whitespace and page breaks in your Instagram text. Then you just cut and paste the converted text directly to instagram (or your scheduling tool).
Use Hootsuite to schedule posts:
Use Hootsuite (or another scheduling tool) to schedule Instagram posts. This is a great time-saving tool because you can cultivate valuable, well thought out posts for your followers. You can also have Hootsuite post for you to your other social media accounts (it can also post to Facebook, LinkedIn, Youtube, and several other sites), but BEWARE! If you use these scheduling tools to post for you, it can reduce your audience reach (the social media platforms want you to actually be on their sights and have gotten wise to the scheduling tool game. They will penalize you for using these tools). I like to use these tools so that I can plan things out and then I go into the tool and post directly myself to avoid getting dinged.
Instagram is a fun and engaging platform. I can understand why more and more people find themselves migrating to this arena. Using these hacks can make it a more effective and efficient way to show and spread your expertise in your niche.
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